It has just been announced that the Malta Lotteries & Gaming Authority (LGA) has changed its name to Malta Gaming Authority (MGA).
The strategic move, which included a complete refresh of its corporate branding, was done to better reflect the industry’s challenges, focus on Malta as the jurisdiction of choice and signal a new vision for the industry.
At the launch of the new corporate identity for the Malta Gaming Authority, Executive Chairman of the Authority, Joseph Cuschieri gave an overview about the values behind the new corporate branding which consist of transparency, care, integrity and responsibility. He said “The new name and logo will serve as a better representation of the Authority’s heritage, past successes, vision and values within the national agenda and in line with our strategic objectives”. The launch was presided by the Minister for the Economy, Investment and Small Business, Dr Chris Cardona and Parliamentary Secretary for Competitiveness and Economic Growth, Dr José Herrera.
The MGA’s new website www.mga.org.mt, was also launched. The new portal makes use of the latest technology like responsive web design, aimed at providing an optimal viewing experience to users on desktop monitors, laptops, smart phones and tablets. It also offers a unique opportunity for players to communicate directly with the Player Support team of the Authority through the live chat facility.
Furthermore, the MGA also announced the launch of its social media presence, through new Facebook and Twitter pages including a revamped LinkedIn page.
Since 2001, the LGA has been the public single regulatory body responsible for the governance of all forms of gaming in Malta, including: Amusement Machines, Broadcasting Media Games, Casinos, Commercial Bingo Halls, Gaming Devices, the National Lottery, Non-Profit Games and Remote Gaming. Today, Malta is at the forefront of the remote gaming industry, hosting some of the world’s biggest online gaming operators and hailed as one of the top remote gaming jurisdictions in the world.
The full MGA press release can be seen here.