FMCG

The fast-moving consumer goods industry is dynamic, competitive, and highly regulated. Companies face increasing scrutiny on matters such as advertising standards, sustainability claims, e-commerce, and consumer rights. At WH Partners, we provide comprehensive legal support to retailers, producers, and distributors, enabling them to anticipate and respond to these challenges.
Regions

Cross-Border Expertise

We assist FMCG businesses with operations across multiple jurisdictions, offering strategic coordination to ensure compliance is seamless and consistent across Europe. With experience in both transactional and non-transactional matters, our team supports clients on product liability, supply chain risks, and digital sales regulation.

Leadership in FMCG

In the FMCG sector, clients benefit from the expertise of Partner Irina Corcoveanu, who has advised leading companies on competition, retail and consumer protection matters across Romania and the EU. Her experience in compliance and transactional advice ensures tailored support for FMCG operators navigating regulatory scrutiny and market expansion.

Why WH Partners

We combine deep sector knowledge with legal foresight to help FMCG businesses align with the latest regulatory requirements while supporting their growth, across the EU, and beyond.

Our Services

Regulatory compliance: Ensuring products and operations comply with EU and national laws

Consumer protection: Advising on rights, liability, and dispute resolution

Advertising and marketing: Guidance on compliance with advertising codes, sustainability claims, and online marketing rules

Competition law: Support in structuring distribution and supply agreements in compliance with EU competition rules

Intellectual property: Protection and enforcement of trademarks, designs, and branding assets

Data protection: Ensuring GDPR-compliant handling of consumer data

Commercial agreements: Drafting and negotiating contracts with suppliers, distributors, and retailers

E-commerce & digital sales: Advising on online distribution, consumer rights in digital marketplaces, and unfair trading practices

Key Contacts

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